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"New norm": Businesses losing faith in 'return to normal' narrative, research reveals

Author
Newstalk ZB,
Publish Date
Tue, 9 Jun 2026, 9:31am
(Photo / File)
(Photo / File)

"New norm": Businesses losing faith in 'return to normal' narrative, research reveals

Author
Newstalk ZB,
Publish Date
Tue, 9 Jun 2026, 9:31am

New research paints a gloomier picture for business leaders.  

The latest 2degrees Shaping Business Report suggests optimism about post-pandemic recovery has fallen away.  

It says leaders are now shifting from recovery mode to simply playing the hand they've got. 

Chief Business Officer Andrew Fairgray told Heather du Plessis-Allan people were looking for a return to normalcy in the years since Covid, but with all the volatility, businesses are starting to realise they need to control their own outcomes. 

But he says there are still some signs of positivity and moving forward, just in the new normal.  

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