A new farming advocacy group is pushing for the government only to import meat that matches New Zealand's farming standards. 

'Fair for Farmers' says that overseas pig meat undermines animal welfare standards, and kiwi farmer's ability to compete. 

Animal Policy International Co-Executive Director Rainer Kravets told Heather du Plessis-Allan that, 'around 60% of pork in our market comes from overseas and most of it is produced using standards that would be illegal here.'

The group has faced criticism from other farming collectives about the motives behind their cause. 

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