Kiwis appear to be shopping close to home, according to new reports. 

Data from retail management platform Lightspeed shows about 77 percent of Kiwis surveyed prefer shopping in store above online. 

40 percent shop at local businesses, and 34 percent buy online from New Zealand retailers.

Retail NZ CEO Carolyn Young says they want more of this, and for people to be proud of local stores.

She says people should think about stores in their neighbourhoods that they really love.

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