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Federated Farmers is calling the potential Heartland–TSB merger an intriguing prospect.
Heartland Bank has struck a deal to buy TSB for $620 million, pending consultation and regulatory approval.
A new bank could formed by the end of the year.
Fed Farmers banking spokesperson Mark Hooper told Francesca Rudkin it's ambitious, but breaking into the rural market will be challenging.
He says given rural communities have suffered from poor service and dwindling facilities, it's an opportunity to combine the banks' strength and provide more support.
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