As more stores across Auckland's CBD close their doors for good, Crane Brothers has reaffirmed their commitment to the area.

After extending their High Street lease for another 25 years, founder Murray Crane recently revealed the store would expand into the space vacated by Ruby.

Crane says Covid and the subsequent economic downturn have been tough on Auckland, but it's important to control the narrative.

"We had a fairly challenging time, as any business in the central city did, and the recovery has probably been a little bit slower than a lot of people would have liked, for a variety of different reasons."

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