Not all agree with the cancellation of this year's New Zealand Fashion Week.

Event organisers pulled the pin after financial pressures on the industry and made it a bi-annual event, starting from next year.

Fashion PR agency Showroom 22 director Murray Bevan says he feels a midway point could've been reached.

"When the chips are down, sometimes you double down on how hard you pushed to pull out of those troughs. And Fashion Week is a massive branding and marketing exercise for designers, so it's a shame that it's gone completely." 

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