The backlash against racist and sexist criticism of  Nadia Lim continues.

Chemicals company CEO Simon Henry described Lim as a piece of "Eurasian fluff" -  and suggested her appearance could explain why his company had outperformed My Food Bag on the NZX and ASX.

Lim responded on social media last night - saying Henry's comments are 'so damaging'.

Shareholders' Association Chief Executive Oliver Mander told Mike Hosking not only are his comments insulting to Lim, but to shareholders also.

He says they make decisions on rational reasons - and a photo of Nadia Lim cooking over a BBQ isn't going to influence investors either way.

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