A plan for the aquaculture industry could see it expand to one of the best in the world.
The government's announced a strategy to grow aquaculture into a three-billion-dollar industry by 2035.
NZ King Salmon chief executive Grant Rosewarne told Mike Hosking it's a game changer for them.
He says they can aspire to be like Norway, which has a $17 billion dollar salmon industry.
"If you want to compete with someone, it is absolutely Norway.
"We can compete with them, and we can even do better than them."
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