An online grocer is standing firm against pressure to raise its prices.

Supie, which launched in 2021, says a number of its suppliers are concerned its prices are too competitive, compared with Countdown and Foodstuffs.

Supie says they're being told to align with the market.

Founder Sarah Balle says they believe there could be pressure on suppliers from other customers.

"Or that suppliers are nervous that they might get some pressure placed on them to achieve a certain price point for their major customers."

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