Eden Park's chief executive is pinning Taylor Swift's New Zealand snub on the consent process to hold concerts at the stadium.

The Australian leg of the world-renowned pop singer's Eras Tour is kicking off, with many New Zealanders heading across the ditch for the shows.

Swiftie fans raised questioned about why the star wasn't performing in Auckland and the CEO of the city's biggest venue is now weighing in.

Nick Sautner told Heather du Plessis-Allan they're limited on how many shows they can hold in any 12-month period.

He says we've missed out on concert content, because the stadium was unable to provide multiple dates for shows - which needs to change.

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