The alcohol industry is looking to do its bit to reduce underage drinking.

The International Alliance for Responsible Drinking has announced age restrictions will be added to labels on alcoholic drinks by 2024.

Alcohol Beverages Council executive director Bridget MacDonald says they're trying to send a strong message underage drinking is socially unacceptable.

"Age restriction labelling is going to provide us with security to consumers and adults along with people who supply alcohol to young people."

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