Pita Pit dives into world of virtual restaurants

Author
Newstalk ZB,
Publish Date
Wed, 2 Sep 2020, 6:33PM
Pita Pit has developed four different concepts through its 'virtual kitchen' experiments. (Photo / Supplied)

Pita Pit dives into world of virtual restaurants

Author
Newstalk ZB,
Publish Date
Wed, 2 Sep 2020, 6:33PM

You have got to love stories of businesses who are clever enough to not just move with the times, but actually get ahead of the curve.

They're thinking smarter, and innovating.

Amongst those companies includes Pita Pit, the quick service lunch franchise that has about 90 stores across the country.

Pita Pit is venturing into the world of virtual restaurants, utilising its Pita Pit kitchens, along with Uber Eats, to launch a new brand called Bowl'd.

Duane Dalton, the co-founder of the Pita Pit franchisees in New Zealand, joins Heather du Plessis-Allan on Bosses Rebuilding to discuss what a virtual restaurant actually is, and how it is changing their brand.

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