Three people have died in a crash involving multiple vehicles near Matata in the eastern Bay of Plenty.

Police remain at the scene of a serious crash on State Highway 2 in Pikowai near Whakatane.

Emergency services were notified around 1:50pm that a car and truck had collided.

It has now been confirmed that four separate vehicles were involved in the crash.

A total of three people have died at the scene.

The Serious Crash Unit is in attendance and the road is likely to be closed for a number of hours.

Police are asking that anyone who witnessed the crash please contact Whakatane Police on (07) 308 5255.

In particular, we would like to speak to a paraglider who was above the scene of the crash when it occured.

Police would like to thank the public in advance for their patience and assistance.

Another person with minor injuries was being transported by road to Whakatane Hospital.

She would not confirm any more injuries.

The NZ Transport Agency said State Highway 2 was likely to remain closed until at least 6.30pm and motorists should allow 45 minutes for diversions.

 

Diversions are currently being put in place.

A resident at Pikowai, about 2km away, said State Highway 2 was closed at Matata.

"We've seen helicopters coming and going, we've seen two," he said.