A social media campaign has pulled off a real coup on Instagram
An account called "world_record_egg" launched on January 5, with the sole intention of achieving the "most-liked photo" record for a photo of an ordinary egg.
It cracked that goal today, picking up the title with over 22.2 million likes from over excited fans.
The previous record holder was reality TV star Kylie Jenner, for the first photo she posted of her daughter Stormi. That set the record at the time with 18 million likes.
Photos by Jenner are now being spammed with egg emojis as social media fans stir up interest in the photo.
world_record_egg has updated their profile to claim the record.