An egg is now Instagram's most liked photo ever

Author
Newstalk ZB ,
Section
Lifestyle,
Publish Date
Monday, 14 January 2019, 5:46p.m.
The egg has cooked up a storm. (Photo / Instagram)
The egg has cooked up a storm. (Photo / Instagram)

A social media campaign has pulled off a real coup on Instagram

An account called "world_record_egg" launched on January 5, with the sole intention of achieving the "most-liked photo" record for a photo of an ordinary egg.

It cracked that goal today, picking up the title with over 22.2 million likes from over excited fans.

The previous record holder was reality TV star Kylie Jenner, for the first photo she posted of her daughter Stormi. That set the record at the time with 18 million likes. 

Photos by Jenner are now being spammed with egg emojis as social media fans stir up interest in the photo.

world_record_egg has updated their profile to claim the record. 

Kerre McIvor Mornings

Kerre McIvor Mornings

9a.m. - 12p.m.