Labour's Andrew Little is making a good impression, according to a new survey.

More than half the people spoken to in a 3 News Reid Research poll say he'll be a better opponent to John Key than his predecessors.

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Fifty five percent say he'll do a better job than Phil Goff, David Shearer or David Cunliffe.

In September, Mr Cunliffe led Labour to its worst election result since 1935.