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While Sir Ben Ainsley is at the helm of INEOS Team UK's boat, it's CEO Grant Simmer who is driving the organisation both on and off the water.
The Australian native has spent more than 30 years involved in the America's Cup.
He's done just about everything under the sun - sailor, manager, CEO, you name it, he has done it.
From Australia, to America and now the UK - Grant Simmer has seen it all and in some way has gone full circle.