Fans got the surprise of their lives when an ageing marketing executive at a supposed screening of the Magic Mike sequal turned out to be Channing Tatum himself. 

The star teamed up with charity site Omaze.com to launch a competition giving one lucky lady the chance to rock up to the LA premier of Magic Mike XXL with the leading man himself.

In order to promote the competition, Tatum posed as veteran studio employee Scott Galsey. Fans were asked to review Tatum's previous Magic Mike performance and they were rewarded for their participation in an unusual way...

The competition was launched today and will continue for the rest of the month.