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The Super Bowl effect: How do advertisers plan to utilise the game?

Author
Newstalk ZB,
Publish Date
Sun, 11 Feb 2024, 4:08PM
David and Victoria Beckham have teamed up with Uber Eats for a hilarious Super Bowl commercial. Photo / UberEats
David and Victoria Beckham have teamed up with Uber Eats for a hilarious Super Bowl commercial. Photo / UberEats

The Super Bowl effect: How do advertisers plan to utilise the game?

Author
Newstalk ZB,
Publish Date
Sun, 11 Feb 2024, 4:08PM

Super Bowl LVIII is expected to start at 12:30 NZT, and advertisers have been ready for kickoff all year.

Brands will be bringing in high-profile celebrities and the best effects money can buy in order to lure in doves of prospective buyers.

Michigan State University researcher Dr Ayalla Ruvio says brands will be more likely to prioritise the entertainment value of their ads this year.

"The economic situation is not that secure, political issues are coming to play, so there's political insecurities both in-home and internationally. This weighs a lot on consumers overall, so this year, I think companies will want to have commercials that are more entertaining."

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