The Danish Government is set to allow citizens to claim property rights over their features and voices in a bid to tackle the impact of AI deepfakes.
The proposed legislation would mean that people would have the right to ask platforms to take deepfake content down if it breached copyright infringement.
Copyright lawyer Rick Shera is sceptical about the prospect of this new law making a difference.
"The real issue for me is that it doesn't really address the underlying problem - which is the harm that's caused by deepfakes of a particularly intimate nature."
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