Pax Assadi has revealed the unlikely source of inspiration for his new memoir.

His new book, Mortified, is far from a highlight reel - it focuses on the shame, the cringe and all the stupid things that leave many wanting to die from embarrassment.

Assadi says he was in a 'creative zone' developing stand-up when the book concept came to him.

"I just thought it was cool, counterculture thing to do against the backdrop of our social media society that is obsessed with making sure we all look pristine - and I'm just kind of sick of it. I'm a little bit sick of us all pretending like we're all perfect."  

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