A Kiwi fashion stylist has turned personal loss into a new purpose.

Inspired by her auntie's cancer battle, Lulu Wilcox has created 'Loved by Lulu' a range of headwear for women struggling with hair loss from the likes of chemotherapy. 

Wilcox says she wanted to create something that gives back, and offers people comfort during tough times. 

"This has come about, Loved by Lulu, and I'm very, very passionate about it and I've been in the fashion industry for so long, I just felt that the need to give back and provide something for everybody navigating this journey." 

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