Act MP Laura McClure is calling on MPs from across Parliament to support her bill to make the production and distribution of explicit, deepfake AI content illegal. 

She says this type of content is having a damaging impact on many young Kiwis, and to demonstrate her point she held up a deepfake photo of herself in Parliament. 

McClure says she hoped to get the attention of the other MPs in the House to raise awareness of this issue.

"The deepfake kind of abuse has really increased in the last sort of three to five years and it's becoming more and more prolific and it's really doing quite serious harm - I've been hearing really sad stories. It just blows my mind that this is not included in our current legislation."

LISTEN ABOVE

• Act MP: Why I held up ‘my’ nude photo in Parliament
• Francesca Rudkin: McClure's AI deepfake bill is a common sense move