With all the information available and different parenting techniques out there, finding what's best for your children is tougher than ever.
Dr Justin Coulson has plenty of insight, having co-hosted reality show Parental Guidance and founded Happy Families.
Coulson's new book Parenting Revolution examines what makes a great parent amongst the changing landscape and was partially inspired by his work on Parental Guidance.
"From a research point of view, getting a cluster of behaviours, calling it a parenting style and then looking at how parents behave and how kids turn out- that can give us some useful information, and that's how science is improved."
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