Kiwi chef Al Brown is well-regarded as one of New Zealand's top foodies, and he's back with a new book for novice fishermen.

Fans of Al’s work will have seen his love of all things fish in his many cookbooks, restaurants and TV shows, and his book Hooked: Learning to Fish aims to teach Kiwis a thing or two.

He says he has a massive love of fishing and lots of positive memories around fishing - and he used that insight to help craft the book.

"I started writing it for 12-year-olds, but it kept morphing into more...not just a how-to, but so much more in there for everyone else to use as well."

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