The lunatics have taken over the asylum, and once again it's up to us, the fans, to restore sanity back to the sporting world.
On the back of the failed and farcical European Super League comes another
hare-brained idea; this time to start an Arabian Golf Super League.
This is just the tip of the iceberg people.
It started with Formula 1, then heavyweight boxing, UFC, FIFA World Cup hosting rights for goodness sake, tried for the ESL and now this.
A bunch of brainless and bored billionaires wanting to wreck the world of professional sport.
And the limitless petrodollars available in that part of the planet mean the power-brokers involved have one helluva ticket to tempt with.
Already, so we're told, they've approached the likes of Dustin Johnson, Justin Rose and Brooks Koepka "guaranteeing them millions of dollars" to jump ship.
The plan is to grab the top 20 men's players and start an exclusive tour in competition with the PGA.
Once again these bozos miss the point.
And that is that sport is about tradition and history as much as it is honest and unpredictable competition. Nothing this new crowd set up will ever carry the kudos of winning a Major Championship.
Not now, not ever, not ever forever.
It’s just another meaningless load of contrived bollocks, a whole series of exhibition golf tournaments with nothing on them except for the pay checks.
Once again all it needs is one or two brave souls to stand up, say "No", and kill the concept a la the ESL.
Rory McIlroy has done just, that calling the concept "a blatant money grab" and saying that he, and most of the other top pros, won't be interested and that "legacy and history" mean more to them than money, no matter what is guaranteed.
Lord I hope so.
Because, just like the failed Super League, it is anti-sport and something no true fan would have the slightest interest in.
So come on the rest of you privileged stick swingers, go public and (like Rory) give it the big Bryson de Chambeau, or, as us old-timers used to say, “tell 'em where to go".