Is the devil in the detail?  

Yesterday NZR proudly released the news that they have finally got their long-negotiated broadcast deal with Sky TV across the line.   

On the face of it, the deal looks good for all concerned. The All Blacks, Super Rugby, and the Black Ferns are all tied up for five years, driving subscription numbers for the pay TV behemoth. Those products are what Sky, and realistically the subscribers, really desire.   

The free-to-air deal provides those unwilling or unable to pay for satellite TV a taste of domestic rugby through the exploits of the teams in the NPC, with some Farah Palmer Cup and Heartland Championship games thrown in. The vehicle for this is TVNZ, which in lieu of Sky TV’s recent purchase of the Three network, appears out of alignment with the pay TV monster’s trajectory. The Three deal not only arrived too late for consideration (I presume), and in eyeball terms, TVNZ has a greater reach, with a larger and less complex method for New Zealanders who aren’t tech savvy or have no interest in multiple platforms.   

The ointment fly is the additional All Black matches that fall outside of the World Rugby test requirements. As yet unscheduled but more than likely to occur, these ‘extra’ matches involve the revenue generating fixtures such as the American-based games. This is where more ‘fat’ for NZR lives. These matches will likely be sold off to the highest bidder, think DAZN or Netflix, so if we want to watch, we’ll be paying. Again.   

I will. I have to. I want to. But is this the thin end of the future pay wedge for AB fans?