Uber's new delivery service is being labelled irresponsible and out of touch.
It's launched an alcohol delivery service in Auckland this week - through UberEats.
It plans to expand to Christchurch and Wellington in coming weeks.
But Hapai Te Hauora chief executive Selah Hart told Simon Barnett and Phil Gifford Uber's ignoring our unsafe drinking culture.
"What is the implication of bringing a to-your-door alcohol service, when we have a prolific amount of hazardous drinking that already occurs in New Zealand?"