Marketing expert 'If you don't want your image used in a gym's social media you should be able to opt out'

Author
Newstalk ZB,
Publish Date
Thu, 3 Jun 2021, 3:01PM
(Photo / Getty)
(Photo / Getty)

Marketing expert 'If you don't want your image used in a gym's social media you should be able to opt out'

Author
Newstalk ZB,
Publish Date
Thu, 3 Jun 2021, 3:01PM

An F45 gym in Hastings has cancelled someone's '7 day experience' and offered her a refund, because she didn't want to be filmed while working out.

The gym-goer received an email saying that because she didn't want to sign the waiver to be filmed for social media, they couldn't guarantee she wouldn't end up in them anyway.

Therefore, they couldn't offer her the gym's services.

Ekant Veer is Professor of Marketing specialising in Social Media at the University of Canterbury and he joined Simon Barnett and Phil Gifford to discuss the laws and ethics around this issue.

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