$82 million.   

As we go to air this morning, that’s a rough estimate for the amount of cash going up in smoke as Jeff Bezos marries his bride at a star-studded Venetian affair.   

Eighty-two million. And I thought my wedding was an expensive affair! 

Everything’s relative, of course. $82 million represents just a fraction of the total wealth of the world’s third-richest man. To try and appreciate the true magnitude of his $300 billion estimated wealth, I put his finances into a scale that I can better understand. If every Jeff Bezos dollar was one second —so that one minute was $60, and one hour was $3600— depleting Jeff Bezos’ wealth would take more than 11,000 years.   

You’re gonna think I have a particular thing for Jeff Bezos. I honestly don’t. I was one of those bagging his fiancée's space flight a few weeks ago, but I swear it’s nothing personal. I would just be so embarrassed to be spending that much money to get married in a place where it would appear a reasonable number of locals don’t want me. 

I’ve spent enough time in media to know it’s hard to properly gauge these things from the outside. Protestors say Bezos has bought half the city and that his bash is an obscene example of money trumping every other concern. But the local mayor says that anyone blocking up the canals in protest or hanging out with banners and signs represents a tiny minority of Venetians, and actually the vast majority of Venetians are happy to welcome Bezos, his big bucks, and his blockbuster mates.   

Consumption in these European hotspots is clearly becoming a greater sore point. The backlash to the Bezos wedding recalls the protestors in Barcelona who’ve been going around and squirting visitors with water guns to protest the impact of overtourism on housing and infrastructure in the city. Whether it’s Italy, Spain, or Portugal, qualities that made coastal European cities so romantic and alluring in the first place are swiftly destroying them in the Airbnb, cheap flights, and mass-tourism age.  

Would you still go? I can confess to having visited both Venice and Barcelona during backpacking trips fifteen odd years ago, but I’m not sure I’d return anytime soon. Increasingly as I travel, I’m a little repulsed by the crowds at the absolute hottest spots. And I’m aware that like a driver complaining about a traffic jam, I’m part of the problem. 

The Mayor of Venice who has so staunchly defended the Jeff Bezos wedding says he’s embarrassed by the protests. The wedding is a great source of much-needed revenue for the city, he said. Italy’s tourism Ministry put out a report suggesting it could provide the city a tourism boost of more than $1 billion dollars. It’s a great way to put Venice on the map.  

I dunno. I’m not sure Venice needs to be put on the map! Maybe I’m wired differently but watching the scenes in Venice has, if anything, made me less likely to go back.