Malcom Rands: Busting supermarket myths

Author
Newstalk ZB,
Publish Date
Sat, 12 Jun 2021, 11:26AM
(Photo / File)
(Photo / File)

Malcom Rands: Busting supermarket myths

Author
Newstalk ZB,
Publish Date
Sat, 12 Jun 2021, 11:26AM

Busting supermarket myths   

Most of us believe certain things about the cleaning products we buy, but they’ve actually been planted in our heads by years of advertising.  
 
So let’s bust some of those myths.  
 
Myth 1: The best shampoos, toothpastes and dish liquids foam wellIn many cases scientists figure out how to do something, then make a feature out of itLots of research has gone into foam, and making it last as long as possibleIt doesn’t make things any cleaner, we have just been taught to think so.

Myth 2: My clothes need to smell clean to actually BE cleanNo, you are just smelling the persistent synthetic perfume added to the laundry product. And for people with allergies perfumes are one of the worst offenders. Thenthese chemicals in your laundry products don’t all rinse out and are up against your skin 24/7Even if you sleep naked, they are in your sheets and pillow slips.  

Myth 3: 
Whiter than whiteFor many generations there was a competition about who had the whitest clothesEarly twentieth century there was an ingredient called Blueo, that you added to the final rinse to get this affectThen in the fifties scientists came up with optical whiteners / brightnersThese clever chemicals stick to your clothesWhen invisible UV light hits these chemicals, they have the ability to change the waves length of the light into the visible spectrumSuddenly, a lot more light comes off your clothesWhiter and brighterEspecially new clothes in a store everyone is attracted to the brighter not dull garmentMake sure you wash these when you get hone as these chemicals will also stick to your skin.  

Myth 4: 
Super sized and low priced, what a bargain. At one stage, I managed to get the category manager for Woolworths Australia to right one of the these  problemsSupersize and cheap is misleading because brands just water down the liquids and fluff up the powders. A one kg of laundry powder used to have only four washes in it when I startedWe had 32 washes in one kg but people thought we were the expensive oneSo I convinced him to demand the number of washes should be printed on the packHe did this and it meant that everyone in Australasia changed as they didn’t want to print two different packs. That’s the power of the supermarket....if they do the right thing.

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