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‘Ice Man’ Wim Hof has become a worldwide phenomenon.
He has more than 20 Guiness World Records to his name, has climbed icy mountains in nothing but shorts and sandals and run a half marathon above the arctic barefoot.
The method to Wim's madness is his cold therapy and breathing technique.
The Dutch Native has lived an incredible, albeit slightly unconventional life, but says he’s on a mission to change the world.