Wellington's local economy looks to be the big winners from Ed Sheeran's concert tonight.

The pop superstar is playing to a crowd of 48,000 at Sky Stadium, the largest single day event for the venue.

He's also playing two shows at Auckland's Eden Park next week.

Wellington NZ General Manager Warrick Dent told Mike Hosking 35 percent of the people coming to the show are from outside of the capital.

He says they're coming into the region which includes eating, drinking and shopping, giving businesses a real boost.

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