Concerns rise as New Zealand's red meat exports take a sharp decline. 

The Meat Industry Association reports exports dropped to $617 million in the 12 months to September; a near 20% annual decrease. 

It says the global market is softening, but the numbers look worse than they are because last year's meat prices were at record highs.  

ANZ agricultural economist, Susan Kilsby told Mike Hosking that there's been a big drop in demand from our biggest market, China. 

She says Chinese consumers are saving —not spending— as financial confidence remains low amidst the country's current challenges. 

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