Domestic visitors to drive the tourism industry recovery

Author
Newstalk ZB,
Publish Date
Thu, 9 Apr 2020, 11:23AM
Photo / NZ Herald

Domestic visitors to drive the tourism industry recovery

Author
Newstalk ZB,
Publish Date
Thu, 9 Apr 2020, 11:23AM

Getting New Zealanders to see their own country will be the focus of the tourism industry, once we're allowed to move around again.

The nearly $41 billion tourism sector will have to start from zero again as Tourism New Zealand and the Government push the restart button.

Chief executive Stephen England-Hall told Mike Hosking tourism behaviour has shown that it bounces back after a crisis, and domestic visitors will drive the rebuild.

"Domestic tourism represented two thirds of the industry even before the Covid-19 lockdown.

"England-Hall says we must keep the New Zealand brand alive in the meantime."

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