The red meat industry is taking a bit of a hit. 

Red meat exports in October were down 14% on the same month the year before. 

Exports to China, our largest red meat export market, declined 31& due to weaker consumer demand, imports of Brazilian beef, and competition with Australian sheep meat. 

Meat Industry Association Chief Executive Sirma Karapeeva told Mike Hosking that this is more than just China, it's global.  

She says we're all facing tough economic conditions and inflationary pressures, and while consumers want to enjoy good quality food, they're not spending as much as they did in the past. 

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