Back in 2008 two kiwis created Invivo with the intention of bringing New Zealand wine to the world. 

Sarah Jessica Parker joined the team back in 2019, and their wine collaboration is now wildly successful, their Sauvignon Blanc the fastest growing Premium Sauv currently available in the United States. 

A third wine for the collection is releasing soon, this time a Pinot Noir. 

Parker told Mike Hosking that when it comes to her business endeavours, she prefers to be directly involved. 

“It allows me to be enthusiastic about what I’m doing and talking about it,” she told the Newstalk ZB host. 

“It also just simply allows me to know about the business of fragrance, the business of wine.” 

Parker said she’s directly involved with the creating the blends, the marketing strategies, the meetings with distributers. 

“It’s just, for me, better for business.”  

She said she prefers to be in a position where she knows about her products and can keep learning. 

“I have friends that, initially, have known far more about wine than I did.” Parker confessed. 

“They would be the type of people at dinner where I would, if a server came with a wine menu, I would be turning the menu over to them.” 

She told Hosking that these friends were much more well-versed in wine than she was, but since her collaboration with Invivo they’ve been coming to her for bottles. 

"’Bring some Rosé,’ or ‘bring the Sauvignon Blanc,’ and hopefully soon they’ll be saying ‘bring the Pinot Noir.’” 

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