The world's first pay it forward Shopify app has just hit the market.

The app connects with a business’ Shopify sites and at the point of checkout customers can make a donation that goes to the chosen charities.

The app had been in the works since 2020 by the company GoGenerosity but has been launched three months earlier to help provide some relief to those impacted by the cyclones.

So far more than $1800 worth of donations have been raised.

GoGenerosity CEO Rohan McCloskey joined Mike Hosking.

LISTEN ABOVE