The exercise industry is making gains. 

New data shows the industry is defying economic headwinds, with 96% of adults —around 2.67 million people— exercising. 

Nearly a million are regularly using structured facilities like gyms and studios, making up 26% of adults – up from 22% in 2024. 

Exercise NZ CEO Richard Beddie told Mike Hosking whereas traditional sport is on a decline worldwide, recreational fitness such as the gym, dance, and martial arts are growing.  

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