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"Valuing experiences": NZ sees surge in luxury tourism spend in post-Covid years

Author
Newstalk ZB,
Publish Date
Wed, 3 Jun 2026, 9:07am
Photo / Getty
Photo / Getty

"Valuing experiences": NZ sees surge in luxury tourism spend in post-Covid years

Author
Newstalk ZB,
Publish Date
Wed, 3 Jun 2026, 9:07am

New Zealand's cementing itself as a premium tourism destination. 

Market data from Grand View Research estimates our luxury travel market brought in more than $8 million last year and could double by 2033. 

Luxury Travel specialist Southern Crossings says overseas couples on their honeymoon for instance, consistently spend about the equivalent of a Central Auckland house deposit. 

Tourism New Zealand CEO René de Monchy told Heather du Plessis-Allan says we have amazing luxury offerings. 

He says coming out of Covid, people are really valuing experiences and that translates into their behaviour. 

“So people are saying after a few years locked up, that’s not a natural way to be. Travel is important, experiences are important, and they’re willing to spend the money to do it.” 

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