Tower has become the 5th major player to drop these multi-party discount deals, for both new and renewing customers.

The company says it's shifting focus to 'personalised pricing.' 

However, Consumer NZ Investigative Team Lead Rebecca Styles told Mike Hosking that this is more likely to be a reaction to recent penalties that the company received for not charging customers the correct amount. 

"They are moving to personalised pricing so at a health level they can tell what the risks are at your place and price accordingly."

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