There's a belief a plan to resurrect the extinct Moa will have ample roll-on effects. 

US company Colossal Bioscience has partnered with Ngāi Tahu in a $50 million project to revive the flightless bird through gene editing. 

Canterbury Museum's Senior Curator of Natural History Paul Scofield says it's a great eco-tourism opportunity. 

He told Heather du Plessis-Allan people could come and see Moa roaming the hills in a reserve. 

Scofield says scientists would also be able to see how these birds affected the ecology of New Zealand. 

LISTEN ABOVE