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"Not a tough decision": Yummy Fruit cuts US apple exports as tariffs bite into profits

Author
Newstalk ZB,
Publish Date
Thu, 11 Dec 2025, 7:41am
Photos / File
Photos / File

"Not a tough decision": Yummy Fruit cuts US apple exports as tariffs bite into profits

Author
Newstalk ZB,
Publish Date
Thu, 11 Dec 2025, 7:41am

A major New Zealand apple grower is pulling the pin on exporting to the US due to Donald Trump's tariffs.  

Export tariffs for New Zealand increased to 15% in August. 

New Zealand's $70 million of apple exports were excluded from exemptions last month. 

Yummy Fruit Company General Manager Paul Paynter told Heather du Plessis-Allan turning away from the US has been an easy decision. 

He says if the US wants to charge tariffs and Yummy Fruit can sell its apples elsewhere, that's what they'll do. 

Paynter says apple exports to the US have fallen about 30% in the past two years. 

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