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An Australian media company is raising eyebrows over making its own vaccine adverts.
Channel Nine has launched its own Covid-19 vaccination campaign on Twitter.
The advertisement features famous Aussie faces, including Hamish and Andy, Karl Stefanovic and Eddie McGuire, urging people to "give it a shot".
Auckland University Marketing Associate Professor Mike Lee told Mike Hosking the company has put itself in a difficult situation.
“It is your role to cover the news about the pandemic and also highlight the side effects of the vaccine.”