Matt Ford and Jack Steele are a couple of Aussie lads that have made the most of social media.

Up until 2019 they were self-confessed "directionless tradies."

That was until they started The Inspired Unemployed social media group, which became an absolute sensation.

So much so - it's become a full time job for them both - and has linked them up with the likes of GQ, Red Bull, Louis Vuitton and Vogue.

This year they launched their own beer brand - Better Beer - which they're bringing to this part of the world.

Matt Ford and Jack Steele joined Mike Hosking.

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