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Success of Australia-targeted tourism campaign sees Govt aim higher

Author
Newstalk ZB,
Publish Date
Thu, 24 Jul 2025, 7:52am
(Supplied)
(Supplied)

Success of Australia-targeted tourism campaign sees Govt aim higher

Author
Newstalk ZB,
Publish Date
Thu, 24 Jul 2025, 7:52am

More Aussies are hopping over the ditch following a tourism campaign.  

Since the 'Everyone Must Go' campaign, almost eight thousand extra Australian visitors have come to New Zealand.  

It's estimated those tourists spent about $22 million.  

Tourism Minister Louise Upston told Mike Hosking there's plenty more room for growth. 

She says about four million Australians are considering a trip, so we need to get in their face more.  

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