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'Nailed the formula': What's behind the success of NZ's video game sector's biggest player?

Author
Newstalk ZB,
Publish Date
Tue, 29 Jul 2025, 9:33am
A still from the early-access version of Grinding Gear Games' Path of Exile 2. Photo / Supplied
A still from the early-access version of Grinding Gear Games' Path of Exile 2. Photo / Supplied

'Nailed the formula': What's behind the success of NZ's video game sector's biggest player?

Author
Newstalk ZB,
Publish Date
Tue, 29 Jul 2025, 9:33am

The video game sector continues to impress. 

One of the biggest players in our sector has recorded another stellar year, reporting $105 million in revenue for the year to September 2024, up from $83.4 million the previous year.  

Grinding Gear Games, out of West Auckland, is behind the multiplayer online fantasy game Path of Exile

Managing Director Jonathan Rogers told Mike Hosking they’re probably doing better than average, having nailed their formula. 

Path of Exile is a service game, which is designed to be continuously updated over a longer period of time, which he says creates reoccurring revenue and an ongoing draw for players. 

Rogers says that people will play until they have their fill and go on to do something else, before a new release pulls them back in again. 

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