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It is time for Brits to do their bit for their local watering hole.
Financial experts in the UK estimate a 25 and a half billion dollar boost is needed for 40-thousand pubs to recover to pre-covid levels.
To reach that goal, each person would need to drink nearly 60 litres of booze over summer, eat nearly a thousand packets of crisps, or eat 40 roast dinners.
Owner of the Spire and Spoke in Oxfordshire John Riddell told Mike Hosking it is a call to arms like no other.
He says like New Zealanders, when Brits are kept at home for three months, they will get out there and take advantage regardless of the weather.
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