The makers of Barbie are releasing a line of gender-neutral dolls.
Mattel is releasing 'Creatable World', a series of gender-neutral dolls with no makeup, interchangeable long and short hair, and clothing that is gender-fluid.
Let Toys be Toys campaigner Jess Day told Mike Hosking toys should not have stereotypes and they want companies to market toys so they are inclusive of all genders.
"We would like all toys to be marketed without gender stereotypes so the children play without limitations."
Many toy companies are changing their products to align with inclusion, diversity and millennial parents.
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