Removal of "Ice cream makes you happy" sign causes controversy

Author
Newstalk ZB,
Publish Date
Fri, 8 Nov 2019, 12:01PM
The ad outside a dairy in Whangarei. Photo / Google Maps

Removal of "Ice cream makes you happy" sign causes controversy

Author
Newstalk ZB,
Publish Date
Fri, 8 Nov 2019, 12:01PM

The Advertising Standards Authority is defending its processes, after a controversial decision about ice cream and happiness.

It's ordered Unilever to remove an ad outside a Whangarei dairy, reading "ice cream makes you happy", ruling the ad could undermine the health of consumers.

Unilever is appealing the decision, saying the ad is exaggerated puffery.

Authority chief executive Hilary Souter told Mike Hosking the watchdog follows a robust process.

"We set standards about what responsible advertising standards are, and consult with the industry and public about those standards."

"If we get a complaint, we assess it against the code, then we make a decision."

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