There is an old saying that if you have a good idea, then success will follow no matter how much you spent on marketing.

Dev Soni is a Commerce grad who set up Sugar Wallet, New Zealand’s first set-and-forget paycheck investment app.

He spent zero dollars on marketing the app and yet in a matter of weeks 4000 users have downloaded it and he has almost one million in assets under management.

Dev Soni joined Mike Hosking.

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